Hello, rice to meet you.
We’ve been in the rice business since 1950s, and we love what we do.
Known as See Hoy Chan, we are the leading distributor of Thai fragrant rice. We started out as an egg business four generations earlier before expanding our offerings to include one the world’s staple foods—rice. Humble, affordable grains of the best quality, provided with the highest level of service.
Over the years, we noticed a growing need to buy rice with greater ease. So in 2002, we started HomeDirect, a specialty home delivery service that brings quality rice, including a wide array of condiments right to your doorstep. We understand what it’s like to carry heavy and bulky groceries all the way home. And we’re happy to go the extra mile to make your shopping experience more enjoyable.
Our selection has been expanding as tastes grow more sophisticated. Whatever your preference, we’ll always have something you’ll love.
To know about the story behind See Hoy Chan, simply click the video below! Learn more about the rich history and how the brand Heavenly Rice was created.